Jake Heiny

From the flatland of Indianapolis to the steep and deep of Salt Lake City. As a grom, I found my love for snowboarding by riding the small hill that is Perfect North Resort. The Midwest isn't particularly known for elevation, so the area to perfect my craft was minuscule. Like many other midwestern snowboarders, I realized the true beauty of park/freestyle riding. After graduating high school, I decided to take my talents to Salt Lake City, where I fully engulfed myself in the snowboarding culture. While working as an instructor at my local resort, I started my own small business in order to better acquaint myself with the gear. I've tested and evaluated every brand you can think of, with that being said I will never recommend anything I wouldn't be absolutely ecstatic to rip myself. Many don't realize the infancy that snowboarding is currently in, only 7.7 million people participate in snowboarding every year. I wish to increase the accessibility of snowboarding to beginners and contribute to the growth of the industry in any way possible. It is stressful buying new gear, so let me alleviate the headache and get you what you need the first time around.