I am a Maltby/GolfWorks trained/certified club maker and club fitter and have been building and fitting clubs for several years. I take a dynamic approach to fittings, to include far more than basic/static measurements. My mindset is that every person is physically different and therefore belongs in equipment that is tailored to their unique specs. Once your equipment fits you, your good shot percentages naturally increase. Once that happens, your confidence follows suit....and confidence is 90% of scoring.