The 16 Best Baby Clothes Brands

Published on 03/17/2023 · 8 min readBaby Expert Meghan Bush lays out her top clothing brand picks for your baby that you should give a look while shopping around for you little one.
Meghan Bush, Baby Expert
By Baby Expert Meghan Bush

Being a mom to two little ones means my days, and the clothing my children need, are constantly changing. Some days I’m home with them on the couch, never leaving, changing them into their pajamas as we have a movie marathon. Other days, I’m rushing to school when they remind me that it's a special theme day—so I have to quickly produce a “100th day of school” or “wear a specific color” outfit. At times, finding clothing for all of my kids’ needs feels like a full-time job, and I know that other parents feel the same way. Whether you desire a specific style, organic materials, or only to purchase from a company that aligns with your values, there are so many brands out there to choose from. In this article, I’ll take you through my favorite brands to help you determine where to shop for all those special (and everyday) moments in your children’s lives.

Angel Dear

In the spirit of celebrating the little moments in your baby’s first years, this luxury brand bills itself as “sophisticated without being serious.” Based out of San Francisco, Angel Dear is sold at many boutiques and department stores and is now available to purchase through their website. Angel Dear creates modern clothing with a twist, providing perfect special-occasion outfits for all your celebrations. Easter SS23 has already launched with beautiful prints such as lavender rose gingham, daffodil eyelet, and springtime tulips.

Burt’s Bees Baby

Burt’s Bees Baby is one of the original leaders in offering affordable, organic baby clothes. Launched in 2012, this company started a revolution by providing baby clothes made of the softest organic cotton. With a big focus on philanthropy, Burt’s Bees Baby consistently supports local communities through volunteering and donations, as well as to help fund disaster relief efforts. The best brand for holiday matching, Burt's Bees Baby offers “FamJams” for all members of your family (including your furry friends!).

Carter’s

Carter’s is one of the most well-known baby clothing brands, with a history dating back to 1865. With frequent sales and clearances, it is the perfect brand to stock up on baby basics such as onesies and bodysuits. Their graphic tees with phrases and slogans make dressing your baby whimsical and fun. If you’re attending a baby shower or gifting a mom that doesn’t yet know her child’s gender, run to Carter’s for simple and gender-neutral footie pajamas, layette sets, and one-piece outfits.

​Cat & Jack

Cat & Jack is a Target-owned brand that will outfit your kids from newborn to 5T. Their playful t-shirts with graphic prints such as dinosaurs, unicorns, trucks, and flowers will coordinate easily with their leggings, skirts, and pants. Offering a one-year guarantee, you can feel confident letting your little one’s play and get messy while wearing Cat & Jack. This brand is also making strides to improve their sustainability practices, stating that the majority of their products incorporate sustainably sourced materials such as recycled polyester and cotton.

Gerber Childrenswear

Gerber is synonymous with baby food, but did you know they make baby clothing as well? Even baby toys? Ideal for playtime, bath time, and bedtime, Gerber is a one-stop shop for baby basics. In addition to adorable clothing, Gerber is a great place to stock up on baby socks, towels, burp cloths, and bibs. Want your baby to be the littlest fan of your favorite football team? Gerber’s partnership with the NFL features clothing and accessories for each team in the league.

Hanna Andersson

Inspired by her Scandinavian roots, and wanting to bring those simple childhood principles to the United States, founder Gun Denhart created Hanna Andersson. Scandinavian countries consistently rank among the world’s happiest places to live by focusing on values of cozy “hygge” times with family and friends, as well as fostering play and independence in kids. With that in mind, Hanna Andersson creates organic** **baby clothes and pajamas that are made to last and be re-worn time after time. Free of harmful chemicals and following all fair-trade practices have made Hanna Andersson the original sustainable kids’ clothing company.

​Janie + Jack

The place to shop if you’re looking for special occasion pieces or a sophisticated look for your little one. Their collection themes often focus on storytelling, such as equestrian and nautical life. Timeless fashions made of fabrics that last, these garments become family keepsakes—giving the ability to be passed down to future generations. Looking to coordinate multiple children for the spring holidays? Janie + Jack offers suiting options for bigger boys (up to 18 years!) in seersucker and complimentary sundresses for little girls.

Kate Quinn

Starting as a wholesale luxury brand, this company has recently begun to focus completely on their online store—making it a more affordable option for parents. Their use of natural materials and the softest textiles paired with bold colors and modern patterns makes for a comfortable and fashionable look for your little one. Capsule collections allow you to put together a coordinated wardrobe with ease, featuring fun themes such as “Little Mountain”, “70s” and “Green Thumb”.

Kissy Kissy

Founder Roxana Castillo enjoyed obsessing over her grandchildren by dressing them in beautiful clothing so much that she built a brand to pass this love on to others. Sold in some of the world’s major department stores and boutiques, such as Neiman Marcus and Harrods, these chic garments are timeless and sophisticated. Looking for the perfect outfit to snuggle with your newborn? Kissy Kissy offers luxurious “Mommy + Mini” matching sets for your hospital stay and beyond.

Little Sleepies

Little Sleepies creates buttery-soft sleepers and pajamas for children (and adults) of all ages. Made of a bamboo viscose fabric, these sleepers are perfect for year-round wear, keeping your baby warm in the winter and cool in the summer. The material also allows for a longer period of use, as they are designed to fit three times longer than the average sleeper.

Does your little one have sensitive skin? So did founder Maradith Frenkel’s son, causing her to spend over a year researching the perfect material to keep him cozy and comfortable. If you’re interested in sneak peeks, sample sales, and even model calls, be sure to join their Facebook group, Little Sleepies VIPs.

Magnetic Me

Magnetic Me is an innovative brand that has eased the struggle of middle-of-the-night diaper changes. Founded in 2010 by two lifelong friends, this brand has replaced zippers and snap-on onesies, pajamas, and dresses with magnetic closures. Made of super-soft and eco-friendly material, these items are easy to take on and off with no frustration. Perfect for tired moms, parents with dexterity issues, fussy babies, or anyone that wants an easier way to dress their little one.

Monica + Andy

With a team consisting of 95% women (and 80% moms), this brand wasn’t created in a boardroom, but instead was “born in a delivery room” to a mom wanting to ensure that the clothing that touched her newborn's skin was the safest and softest. Although this brand offers clothing for children up to age 10, it is most known for its layette sets—with a hat and other newborn accessories offered in beautiful prints and colors. Need help prepping for your baby’s arrival? Monica + Andy offers a virtual baby concierge service (and in-person in some major cities) to not only help pick out your baby’s first outfit but to suggest baby prep classes such as CPR and Prenatal Yoga.

Patagonia

Patagonia, a company well known for its outerwear, also offers items for your littlest adventurers. From boardshorts to quilted jackets and everything in between, your baby will be ready to go for any travel or outdoor activities life brings. Designed in colors such as greens, yellows, and browns, these pieces will help you to feel connected to and inspired by nature. With activism at the brand’s heart, you’ll also be able to attend events, sign petitions and donate to various environmental organizations

Posh Peanut

With new collection launching every Thursday morning, Posh Peanut has become a fan favorite on many social media platforms. Launched in 2011 by Los Angeles-based hairstylist Fiona Sahakian, this brand has collected a cult following of parents looking for both fashion-forward designs and signature bamboo fabric.

Posh Peanut also features fun collaborations with brands such as Fisher Price, FAO Schwartz, Hot Wheels, and Hello Kitty. Want to stay on top of all the launches and press around this brand? Be sure to join their private Facebook group, Posh Peanut VIP MAMAS.

Primary

Tired of antiquated rules concerning kids' clothes? Primary changed the game by introducing clothing with no slogans, labels, or assigned colors based on gender. No longer is pink just for girls and blue for boys; all items offered are gender-neutral, in all the colors of the rainbow. Basics such as bodysuits, pajamas, rompers, and shirts easily pair together and are made of affordable and sustainable fabrics—which is great for the planet (and your pocket).

Quincy Mae

Founded in 2018, this company prides itself on ethically sourced fabrics, minimalistic designs, and a neutral color palette. Perfect for building your little one’s wardrobe with everyday basics such as henleys, leggings, bloomers, and knitwear. Founder Kelli Larson named and designed this brand after her third baby. She’s also the co-founder of the children’s brand Rylee + Cru.

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