The 10 Best Tennis Brands

Not sure where to start when picking out tennis equipment? This list breaks down the ten best tennis brands to help make your decision easier.

Three Head Radical racquets lean against a net.

Photo courtesy of Head

Picking out gear can be confusing, so here are the top brands in tennis gear to help make your decision a little easier. Popularity aside, this list focuses on brands that perfect their gear with top-of-the-line materials and technologies. This alphabetical list tells you about all of the companies that produce the best tennis gear on the market.

The three-stripe Adidas logo.


Adidas is a legendary company in the tennis world for their shoes and clothing. The company was founded in Germany in 1949 to produce athletic shoes for multiple sports. The instantly recognizable three-stripe logo has graced the apparel of all-time greats such as Stan Smith, Steffi Graf, and Ivan Lendl. Today, the company sponsors top players such as Stefanos Tsitsipas, Alexander Zverev, and Garbine Muguruza. Adidas has produced some of the most renowned shoes for both on and off the court. The Adidas Stan Smith started as a tennis shoe that crossed over to become an off-court phenomenon, while the Barricade line of on-court shoes has been adored for more than 20 years for their durability, stability, and grip.

The Asics logo says "asics" in blue with a stylized "a" to the left.


Japanese shoe and clothing manufacturer Asics is world-renowned for their running shoes, but their tennis shoes have been grabbing significant market share over the past few years. Since 2018 they have been the shoe sponsor of World No. 1 Novak Djokovic. His signature shoe, the Novak Court FF2, along with the Gel Resolution series worn by Gael Monfils, has become synonymous with lightweight, stable, and comfortable performance tennis shoes. Founded in 1949, Asics is also known for their off-court gear with the Onitsuka Tiger line of vintage-inspired shoes being coveted by sneakerheads from across the globe.

The Babolat label says "Babolat" in black next to a light blue shape.


Babolat was founded in France in 1875 as the inventory of natural gut tennis strings. For 120 years they focused on producing strings of the highest quality before branching out into tennis frames. Since 1994, when they released their first racquet, Babolat has sponsored many World No. 1 players including Andy Roddick, Carlos Moya, Kim Clistjers, and maybe most famously, Rafael Nadal with their Babolat Pure Drive, Pure Aero, and Pure Strike racquet models. Nadal’s signature Babolat racquet is synonymous with the modern power topspin game. The iconic yellow and black paint job of the Babolat Pure Aero can be found in the hands of thousands of young kids across the globe thanks to its connection with Rafa. They now sponsor the retired Bryan Brothers (Mike Bryan and Bob Bryan) as well. Along with their historically great strings, Babolat also produces a successful line of shoes.

The Head logo reads "Head" in black with a black arc above it.


Head was founded in the United States in 1950 as an alpine ski company before producing the first aluminum tennis racquet in the late 1960s. Currently headquartered in Austria, Head is considered one of the big three in tennis gear along with Wilson and Babolat. The Head Radical line first gained fame with Andre Agassi in the 1990s and continued into the modern era with Sloane Stephens and Andy Murray. The current world number one players on both the men’s and women’s tour play with Head racquets with Novak Djokovic using the Speed Pro and Ashleigh Barty using the Gravity MP. John McEnroe is even one of their official ambassadors! Head offers multiple racquet lines (including the Head Graphene and Instinct) which cater to different player types, and each line offers a number of different models in the line so players of all abilities can easily find the best racquet for their game. In addition to being one of the world's best tennis racquet brands, Head produces quality strings, shoes, and racquets for squash, badminton, and racquetball.

The Lacoste logo says "Lacoste" in black with a colored crocodile above.


Lacoste is a French fashion and sportswear company that was founded in 1933 by two former tennis players, Rene Lacoste and Andre Gillier. Lacoste’s iconic logo, the crocodile, is featured on their clothing and was Rene Lacoste’s nickname when he was playing. Lacoste has a reputation for clean, stylish clothes and shoes which have been worn by top players such as Novak Djokovic, Andy Roddick, and Fabio Fognini. They are also an official supplier of the ATP. The Lacoste company also owns the Tecnifibre brand which produces world-class string and racquets.

The New Balance logo reads "new balance" with a stylized "NB" above it.

New Balance

New Balance is an American-headquartered company with a storied history in athletic shoes. Started in 1906 as a maker of flexible insoles for shoes, they made the transition to running shoes in 1960 with the release of the Trackster. The Trackster was the first running shoe with a ripple sole as well as the first offered in multiple widths. Having multiple widths for shoes is the calling card for New Balance even today. While most athletic shoes come in one standard width, New Balance has carved a niche out for people with wider feet to get the best fit and performance from their shoes. In the tennis market, top pros such as Milos Raonic and Coco Gauff wear their tennis apparel and shoes including their Premier 996 and FreshFoam Lav models. New Balance has a great reputation for comfortable and well-fitting performance shoes as well as quality shoes for the recreational player.

The Nike logo says "Nike" in black with a black swoosh/checkmark below.


Nike is a global behemoth in the sports world. Their clothing and shoes can be found in athletic arenas of all types in just about every country in the world. Headquartered in the United States, Nike is a world leader in footwear and apparel technology, from their track and field roots to basketball, baseball, soccer, tennis, and dozens of other events. Their Air cushioning found in shoes and Dri-Fit fabrics found in shirts, skirts, and other clothing have become household names through the sponsorship of many global sports icons including Michael Jordan, Lebron James, Tiger Woods, and Cristiano Ronaldo.

On the tennis side, their gear is worn by Top 5 players Rafael Nadal and Naomi Osaka as well as almost countless other touring pros such as Petra Kvitova. Two of their most famous endorsements have come from tennis players Serena Williams and Maria Sharapova. Both of these fashion-conscious icons have teamed up with Nike to develop much anticipated and much talked about signature looks, especially for the Grand Slam events. Of their current tennis products, the Zoom Vapor Cage and Zoom Vapor Pro shoes have loyal fans throughout the game, while club players, beginners, and intermediate players can take advantage of the trickle-down technology found in the Vapor Lite and Air Max Volley shoes.

The ProKennex logo reads "ProKennex" in black.


ProKennex is a Taiwanese-based company that makes racquets for all types of racquet sports. They were founded in 1965 when they started making wooden badminton racquets. They added tennis, squash, racquetball, and pickleball gear to their product line in the +50 years since their beginnings. ProKennex made history with the first graphite squash racquet in the 1980s. Today, they are known for producing arm-friendly racquets and paddles through their Kinetic System technology which uses tungsten micro-bearings in a Kinetic Chamber which move and reduce shock from impact on a player’s shots.

The Wilson logo reads "Wilson" in red cursive.


Wilson is another world leader in the tennis category. Players using high-performance Wilson racquets have won more Grand Slam tournaments than any other racquet brand, by a large amount. Whether this is due to their racket quality or by them sponsoring all-time greats such as Roger Federer, Pete Sampras, or Serena and Venus Williams who account for huge numbers of these victories, Wilson continues to be the racket of choice for those at the pinnacle of professional tennis. Not only does Wilson make rackets for elite players, but with their Wilson Pro Staff Line (used by Grigor Dimitrov), Wilson Clash, Wilson Blade, and Ultra lines of racquets, they have gear for players of all abilities. Along with making some of the best tennis rackets and tennis balls, Wilson produces high-quality strings under both the Wilson brand and Luxilon which helped usher in polyester strings to the masses with their AluPower and Big Banger models.

The Yonex logo reads "Yonex" in white text on a split blue and green background.


Yonex is a Japanese sports company with headquarters in Tokyo, Japan. The name Yonex comes from the owner’s name Minoru Yoneyama. This company produces tennis, badminton, golf, and running equipment and apparel. They are the top manufacturer of badminton racquets on the professional tour with upwards of 80% of players using their racquets. Yonex also has a long history of top tennis players using their racquets including former World No. 1 Martina Navratilova, Lleyton Hewitt, Monica Seles, and Martina Hingis. Today their racquets are used by some of the top ATP and WTA professional players in the world such as Naomi Osaka, Stan Wawrinka, Nick Kyrgios, and Angelique Kerber. Yonex racquets, like the EZONE or VCORE Pro, use Isometric racquet technologies which expands the sweet spot of the racquet by 7% over a conventional round-shaped racquet of equal head size.

There are many other tennis brands not mentioned in this article, however, if you would like to learn more about those or any of the brands above, feel free to reach out to a Tennis Expert here on Curated. We’d love to talk through which equipment would be best fitted for you—no matter if you are a beginner or an advanced player! If you looking for a breakdown of the best tennis racket brands, check out this article.

Tennis & Racquet Expert Allison Ostrander
Allison Ostrander
Tennis & Racquet Expert
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Tennis & pickleball truly are a lifelong sport that you can enjoy no matter what level! I currently play USTA leagues and just finished a 3rd trip to Nationals. I'm originally from Michigan then my family ended up moving to South Florida where I met my husband who also plays tennis. We currently liv...

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