The 13 Best Tennis Brands for Racquets, Clothing, and More

Published on 07/18/2023 · 9 min readNot sure where to start when picking out tennis equipment? This list breaks down the ten best tennis brands to help make your decision easier.
Allison Ostrander, Tennis Expert
By Tennis Expert Allison Ostrander

Photo by Fabrika Simf

Picking out gear can be confusing! Whether it's finding the right racquet, the right grip size, or the right attire--so here is a listing of some of the top tennis brands in the industry to help guide you in the right direction to find racquets, sneakers, socks, strings, paddles and so much more. Popularity aside, this list focuses on brands that perfect their gear with top-of-the-line materials and technologies.


The iconic 3-stripe logo is of course Adidas. The company was founded in Germany in 1949 to produce athletic shoes for multiple sports. Today, the company sponsors top players such as Stefanos Tsitsipas, Alexander Zverev, and Garbine Muguruza. Adidas is known for being a top tennis brand for tennis clothing, both on and off the court. Their polos, t-shirts, tennis skirts, tennis socks, tank tops, sports bras, visors, and tennis dresses are at the top of the market. The Adidas Stan Smith started as tennis shoes that crossed over to become an off-court phenomenon, while the Barricade line of on-court shoes has been adored for more than 20 years for their durability, stability, and grip. Lacoste and Uniqlo are also very popular options for tennis clothes and luxury sportswear.


Japanese shoe and clothing manufacturer Asics is world-renowned for its running shoes, but their tennis & pickleball shoes have been grabbing significant market share over the past few years. The Asics Gel Resolution 8 shoes for both men and women provide lots of court stability and are stylish. The Asics Gel Renma pickleball shoes help with those quick side-to-side court movements and really help keep your ankle in place. The current World #1 WTA player Iga Swiatek is sponsored by Asics and can be seen sporting all their latest gear.


Babolat has been one of the best tennis racket brands for decades. Babolat was primarily focused on strings when the company first started out but is now one of the most sought-after brands for shoes, racquets, and pickleball paddles. Tennis athletes such as Andy Roddick, Rafael Nadal, & Sofia Kenin use the Pure Drive and Pure Aero racquets. Babolat has come out with the Pure Aero in Nadal's signature yellow, purple, and orange colors. The Pure Aero regardless of color is synonymous with the modern power topspin game. The new 2023 Pure Aero was released earlier this year and does not disappoint, providing even more spin effects. Another great Babolat racquet option is the Pure Strike; an all-court racquet that provides power and flexibility from the baseline and net. Babolat typically comes out with new gear every 2-3 years so we are all waiting to see if a new Pure Strike racquet line is in the works.

Head was founded in the United States in 1950 as an alpine ski company before producing the first aluminum tennis racquet in the late 1960s. Currently headquartered in Austria, Head is considered one of the top industry brands in tennis gear along with Wilson and Babolat & Yonex. The Head Radical line first gained fame with Andre Agassi in the 1990s and continued into the modern era with Sloane Stephens and Andy Murray. The current world number one players on both the men’s and women’s tour play with Head racquets with defending Wimbledon champion Novak Djokovic using the Speed Pro and Ashleigh Barty using the Gravity MP. John McEnroe is even one of their official ambassadors! Head offers multiple racquet lines (including the Head Graphene and Instinct) which cater to different player types, and each line offers a number of different models in the line so players of all abilities can easily find the best racquet for their game. Head produces quality strings, shoes, and racquets and has pickleball gear as well.


K-Swiss was founded in the late 60s by two Swiss brothers out of California. This company is one of the leading shoe manufacturers for tennis, casual, and pickleball. One of the most popular shoe lines is the K-Swiss Hypercourt shoe for tennis and the Express Lite shoe for pickleball. These shoes provide lots of stability on the court and are also offered in a wide fit which can be difficult to find for players.

New Balance

New Balance is an American brand with a storied history in athletic shoes. Started in 1906 as a maker of flexible insoles for shoes, they made the transition to running shoes in 1960 with the release of the Trackster. The Trackster was the first running shoe with a ripple sole as well as the first offered in multiple widths. Having multiple widths for shoes is the calling card for New Balance even today. While most athletic shoes come in one standard width, New Balance has carved a niche out for people with wider feet to get the best fit and performance from their shoes. In the tennis market, top pros such as Milos Raonic and Coco Gauff wear their tennis apparel and shoes including their Premier 996 and FreshFoam Lav models. New Balance has a great reputation for comfortable and well-fitting performance shoes as well as quality tennis outfits for recreational players.


Nike is a global behemoth in the sports world. Their clothing and shoes can be found in athletic arenas of all types in just about every country in the world. Headquartered in the United States, Nike is a world leader in footwear and apparel technology, from their track and field roots to basketball, baseball, soccer, tennis, and dozens of other events. Their Air cushioning found in shoes and Dri-Fit fabrics found in shirts, skirts, and other clothing have become household names through the sponsorship of many global sports icons including Michael Jordan, Lebron James, Tiger Woods, and Cristiano Ronaldo.

On the tennis side, their gear is worn by Top 5 players Rafael Nadal and Naomi Osaka as well as almost countless other touring pros such as Petra Kvitova. Two of their most famous endorsements have come from tennis players Serena Williams and Maria Sharapova. Both of these fashion-conscious icons have teamed up with Nike to develop much anticipated and much talked about signature looks, especially for the Grand Slam events. Of their current tennis products, the Zoom Vapor Cage and Zoom Vapor Pro shoes have loyal fans throughout the game, while club players, beginners, and intermediate players can take advantage of the trickle-down technology found in the Vapor Lite and Air Max Volley shoes.


ProKennex is a Taiwanese-based company that makes racquets for all types of racquet sports. They were founded in 1965 when they started making wooden badminton racquets. They added tennis, squash, racquetball, and pickleball gear to their product line in the +50 years since their beginnings. ProKennex made history with the first graphite squash racquet in the 1980s. Today, they are known for producing arm-friendly racquets and paddles through their Kinetic System technology which uses tungsten micro-bearings in a Kinetic Chamber which move and reduce shock from impact on a player’s shots.


The Solinco company has produced a very high-quality line of strings over the years. The Tour Bite and Tour Bite Soft strings are always among the top strings used by tennis players providing a textured feel with spin. There is also the Hyper G poly string giving players a crisp and firm feel, and players love that lime green color. Now Solinco has broken into the racquet market with their Blackout and Whiteout racquets targeting intermediate to advanced players. For the more intermediate player, the Solinco Whiteout 305 racquet offers control and feel and helps absorb pace against those heavy hitters.


Tecnifibre racquets are currently used by the current world's number one female player Iga Swiatek, and top 5 male player Daniil Medvedev, and the top 5 women's doubles player Elise Mertens. These racquets are loaded with spin and help players generate power at higher levels of tennis. This company doesn't stop at racquets but has a very successful line of bags and tennis balls and string.


Völkl started out as a ski equipment company for over 50 years and has transitioned over to tennis equipment including racquets, apparel, tennis bags, and tennis balls. The new Völkl racquet line to hit the market is the Völkl C10 racquet. The C10 EVO in particular is great quality, 98 head size, lots of feel, and easy access to spin. Volkl not only targets intermediate and advanced level players but beginner players as well. The new 2022 racquets have some nice beginner options with slightly oversized head sizes and are prestrung and affordable.


Wilson is another world leader in the tennis category. Players using high-performance Wilson racquets have won more Grand Slam tournaments than any other racquet brand, by a large amount. Whether this is due to their racket quality or by them sponsoring all-time greats such as Roger Federer, Pete Sampras, or Serena and Venus Williams who account for huge numbers of these victories, Wilson continues to be the racket of choice for those at the pinnacle of professional tennis. Not only does Wilson make rackets for elite players, but with their Wilson Pro Staff Line (used by Grigor Dimitrov), Wilson Clash, Wilson Blade, and Ultra lines of racquets, they have gear for players of all abilities. Along with making some of the best tennis rackets and tennis balls, Wilson produces high-quality strings under both the Wilson brand and Luxilon which helped usher in polyester strings to the masses with their AluPower and Big Banger models.ProKennex is a Taiwanese-based company that makes racquets for all types of racquet sports. They were founded in 1965 when they started making wooden badminton racquets. They added tennis, squash, racquetball, and pickleball gear to their product line in the +50 years since their beginnings. ProKennex made history with the first graphite squash racquet in the 1980s. Today, they are known for producing arm-friendly racquets and paddles through their Kinetic System technology which uses tungsten micro-bearings in a Kinetic Chamber which move and reduce shock from impact on a player’s shots.


Yonex has really gained in popularity with their racquets and now pickleball paddles. Yonex has an Isometric racquet head design compared to the traditional rounded racquet frame with other brands. This almost square-shaped frame helps increase the sweet spot and generate spin. One of the top-selling Yonex racquets is the 2022 Ezone which gives players a nice combination of feel and spin. The thinner frame helps create a softer racquet. Nick Kyrgios and Naomi Osaka, among others, use this racket. Former grand slam champion, Angelique Kerber, used the Vcore 100S. While on the men's side former grand slam champion Stan Wawrinka uses a Vcore 95D. This top tennis racquet brand has created a great tennis shoe as well with their Yonex Eclipsion shoe providing support and cushion while on the court.

Chat with an Expert

There are many other tennis brands not mentioned in this article, however, if you would like to learn more about those or any of the brands above, feel free to reach out to a Tennis Expert here on Curated. We’d love to talk through which equipment would be best fitted for you—no matter if you are a beginner or an advanced player! If you looking for a breakdown of the best tennis racket brands, check out this article.

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