When your namesake is a championship bull and the brilliant mind of Arne Backstrom is what brought you into this world, you have a certain reputation to uphold. A personality that is both rowdy and restrained. An understanding that there's a time to let 'er rip and a time to get it done. That is the Cochise way.

This year we've added a second, higher volume to the Cochise series, but it remains whole heartedly true to its roots, with an all-in degree of muscle for the down, and a smooth 'n steady transition for the hike. It's stronger. It's more secure. It's lighter. But while all the 'ers' and 'mores' will be instantly noticed by the pros - the patrollers, guides, coaches, and freeride athletes - what will make the third-generation Cochise achieve iconic-status is its unparalleled combination of power and adaptability, whether you get paid to ski or you just ski like it's your job.